BayCare
Campaign
Seven Minutes Can Save YoUr Life
We teamed up with local radio icon Ann Kelly to promote the Seven Minutes Can Save Your Life campaign. This campaign was comprised of television, radio, print, social media, search engine marketing, and outdoor/OOH.
We created a vanity URL microsite, YourHealthRisk.org, to facilitate taking the health risk assessments. We had great web traffic from the moment that we launched the campaign, tens of thousands of assessments were completed. The week that we added a TV/YouTube component we saw web traffic and health risk assesment assessments nearly triple.